What is coaching?


Coaching assumes that the ‘student’ already has everything they need to solve the given problem/task, but yet for some reason he/she is not using it to solving the problem. Accordingly, the task of a coach is to help people ‘discover’ the resources that they have within themselves, which are needed at the moment, and to begin putting them into practice.

The philosophy of coaching is based on the principles once formulated by John Whitmore:

1. A person who has applied to the coach for help is healthy and in good form.

2. Every person at any given time does all that he can do. Thus, he is guided by the known solutions to the tasks, behavioural options, past experience.

The coach’s task- help the client to go beyond the usual constraints of their beliefs and stereotypes.

3. The potential of every human being has no boundaries. All that is required from the coach is to help the client to open.

4. The client is aware of themselves, their problems and the current situation in which they found themselves, much more than a coach or a counsellor. Not one consultant will be able to give more effective advice to solve a current problem than the client themselves. Therefore, the coach does not give advice and does not offer ready-made solutions to problems! This is a basic element of the philosophy of coaching.

The coaches task is to help the client to activate both the hemisphere of the brain, to use all of their capabilities and abilities, conscious and unconscious to help the client improve the clarity of perception and to develop awareness.

Most coaches use a proverb: ‘As a rule, people do not follow someone else’s advice. If followed, just to have someone to blame for their failures’.

5. People do not need a negative assessment (criticism) of their actions to improve their lives.

The coach and his client are studying together the ‘world map’ of the client, choosing the purpose of the travel. Then they set routes and study the possible obstacles, make a plan, assess available resources, stocking all that is necessary (knowledge, skills, information), equip the ‘ship’ and sail! But the person ‘sails’ on their own. The best result of the coaches work is when after some time the client says, ‘Thank you, but I no longer require your help. From here I can (and want to) manage by myself’. Irina Druz-leading direction consultant in ‘Organisational development and management program’, Business Training Russia.


Coaching psychology


Coaching is the new direction of psychological counselling. Using modern psychology focused on the effective achievement of the set goals. Although coaching is more than counselling. Modern coaching actively uses technology of NLP (neuro-linguistic programming) and other technologies.

The coach direct their clients in the right direction. This creates conditions that allow the student to reach what must be done by themselves, identify the ways/techniques with which he/she can achieve their desires, by choosing the appropriate course of action and outlining the key steps to achieve his/her goal. This is the highest value to a person when they make the right decision for themselves, with the help of their coaches.

The coaching teaches the person to achieve objectives in the optimum ways in the shortest given time. Coaches help to ensure that their clients have learned to achieve the best result with little effort used. The use of psychology of optimism, success, spirituality and ethics is the cornerstone of coaching. Due to this reason this kind of consulting is actively spreading in many countries in the world.

At the core of coaching lays the idea that man is not an empty vessel that needs to be filled, and that he is more like a seed that contains all the potential and the genetic code and with all the evolutionary changes, to grow and fulfil his destiny in life. To do this, it require food, encouragement, light so in other words favourable conditions are necessary for growth. The ability to grow is already embedded in us (our DNA), and our task is to create the

favourable conditions to allow the seed to grow.
Coaching creates a lively atmosphere of co-creation: from the coach’s view, it’s primarily to follow the best interests of the client and directing questions. On the clients side-it is the courage to research and evaluate their choices, creativity and decision making to achieve their desires. Finding satisfaction from success and achievement, emotional balance and spiritual harmony and physical satisfaction.

Currently couching is one of the most popular and sought after areas of psychological help, which improves the lives of people of different social levels.

Types of coaching

There are many kinds of coaching but all use the same skills, they are only applied differently in various fields. A coach can specialize in any one kind, but coaching types often give hardly any accurate differentiation between one and the other , for example life and business coaching.

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